Our story

Our vision

We believe that living well is a life journey.

A journey that should always be enjoyable and fulfilling.

A journey that is enhanced by the power of community.

A journey that celebrates progress.

A journey that inspires your whole life.

1980

It all started in 1980 with one club in Chelsea, London. Set in a “cul-de-sac”, off Fulham Rd, the brand quickly became the place to be, as Allan Fisher, one of the original founders, started transforming fitness into a lifestyle that combined health and glamour.

1982

From the very beginning, it was clear that the ambience was what differentiated Holmes Place. It was the early 1980's, when fitness was quickly becoming the trend, with music, outfits and Jane Fonda's iconic VCR workouts reaching their peak. With this context in mind, Allan Fisher and Lawrence Alkin developed the club and its concept.

our story club london uk Holmes Place

1992

Over the first decade, Holmes Place was growing both through expansion and reputation, positioning itself in the high-end health club market. London was beginning to buzz with Holmes Place clubs which were offering members a stylish and exciting solution to their health and fitness.

holmes place club our story

1996

In 1996, Hans Koster invited Allan Fisher to design and implement the first Holmes Place club in Portugal at Quinta da Fonte, a new top-quality business park. The original contract was signed by the two over dinner (and good wine) on the back of a serviette, which remained in place for three appetizing years until they began the preparations for the Holmes Place IPO.

holmes place club our story

1997

Holmes Place made its IPO on the London Stock Exchange with 7 operating clubs in London and raised £13M for the rapid expansion that was about to take place.

business partners holmes place our story

2000

With the market being cautious of expansion outside the UK, Jonathan Fisher, Allan Fisher's son, leads a consortium to buy the franchise rights to develop Holmes Place in central Europe and East Mediterranean countries. By 2002, Holmes Place had become a Pan-European company with 50 clubs in the UK and 26 outside led by a private consortium.

holmes place club our story map

2003

Holmes Place is privatised by Private Equity in what had become a fast-growing and competitive market.

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2006

Private Equity sets its exit strategy in motion, selling all UK clubs to the growing Virgin Active brand. The following year, the Fisher and Kirsch families partner to buy back Holmes Place Europe (excluding Iberia) and all further rights to what has become a heritage brand.

holmes place club our story

2012

Holmes Place seizes the opportunity to buy back the remaining 30 clubs not under its ownership. Holmes Place becomes the largest privately owned premium health club chain in Europe.

Holmes place club our story

2016

Holmes Place embarks upon a rebranding process, complete with an original signature monogram. The new round and elegant logo emerges, resembling a hand-drawn HP, while inspired by the infinity symbol; it's also reminiscent of yin-yang, standing for the brand's sense of balance and inclusion.

holmes place club our story

2017

Holmes Place further establishes itself as the leading premium fitness brand with Jonathan and Allan working together to buy the Virgin Active clubs in Iberia; in parallel, through another acquisition, Holmes Place Israel becomes the undisputed market leader with 30 clubs and over 125,000 members. Holmes Place Israel concludes an IPO on the Tel Aviv Stock Exchange in December 2017.

holmes place club our story

2018

Today, as in the very beginning, Holmes Place's continues to improve and innovate with its members in mind. New Gym Xpress Classes are launched across the group adding to the Holmes Place signature experience.

xpress classes our story holmes place

2019

We have exciting plans ahead to continue to support our members enjoy their health and fitness journeys - but no spoilers here!

holmes place our story members 300000

A LUXURY BRAND

Spanning three generations with 38 years of service, Holmes Place health clubs provide top-notch service in stylish, exciting and social environments. To its members across 8 countries and 100 clubs, Holmes Place has become a community of like-minded people looking to enjoy their life journey.