We believe that living well is a life journey.
A journey that should always be enjoyable and fulfilling.
A journey that is enhanced by the power of community.
A journey that celebrates progress.
A journey that inspires your whole life.
It all started in 1980 with one club in Chelsea, London. Set in a “cul-de-sac”, off Fulham Rd, the brand quickly became the place to be, as Allan Fisher, one of the original founders, started transforming fitness into a lifestyle that combined health and glamour.
From the very beginning, it was clear that the ambience was what differentiated Holmes Place. It was the early 1980's, when fitness was quickly becoming the trend, with music, outfits and Jane Fonda's iconic VCR workouts reaching their peak. With this context in mind, Allan Fisher and Lawrence Alkin developed the club and its concept.
Setting trends and not being afraid to call for change when change is needed is part of who we are. Can you imagine if someone lit a cigarette in a Holmes Place Club Room today? Back in the 80's that was as common as having your phone by your side. People smoked in aeroplanes, shopping malls, and yes, in the Club Room. So it wasn't popular when Allan Fisher announced that Holmes Place Club Rooms were becoming smoke-free areas. Everyone told Allan that the Club Room Operator would go out of business, but in fact, revenues increased! It was the right thing to do from all perspectives, and we are proud that Holmes Place was the first to do it.
Over the first decade, Holmes Place was growing both through expansion and reputation, positioning itself in the high-end health club market. London was beginning to buzz with Holmes Place clubs which were offering members a stylish and exciting solution to their health and fitness.
In 1996, Hans Koster invited Allan Fisher to design and implement the first Holmes Place club in Portugal at Quinta da Fonte, a new top-quality business park. The original contract was signed by the two over dinner (and good wine) on the back of a serviette, which remained in place for three appetizing years until they began the preparations for the Holmes Place IPO.
Holmes Place made its IPO on the London Stock Exchange with 7 operating clubs in London and raised £13M for the rapid expansion that was about to take place.
With the market being cautious of expansion outside the UK, Jonathan Fisher, Allan Fisher's son, leads a consortium to buy the franchise rights to develop Holmes Place in central Europe and East Mediterranean countries. By 2002, Holmes Place had become a Pan-European company with 50 clubs in the UK and 26 outside led by a private consortium.
Holmes Place is privatised by Private Equity in what had become a fast-growing and competitive market.
Private Equity sets its exit strategy in motion, selling all UK clubs to the growing Virgin Active brand. The following year, the Fisher and Kirsch families partner to buy back Holmes Place Europe (excluding Iberia) and all further rights to what has become a heritage brand.
Holmes Place seizes the opportunity to buy back the remaining 30 clubs not under its ownership. Holmes Place becomes the largest privately owned premium health club chain in Europe.
Holmes Place embarks upon a rebranding process, complete with an original signature monogram. The new round and elegant logo emerges, resembling a hand-drawn HP, while inspired by the infinity symbol; it's also reminiscent of yin-yang, standing for the brand's sense of balance and inclusion.
Holmes Place further establishes itself as the leading premium fitness brand with Jonathan and Allan working together to buy the Virgin Active clubs in Iberia; in parallel, through another acquisition, Holmes Place Israel becomes the undisputed market leader with 30 clubs and over 125,000 members. Holmes Place Israel concludes an IPO on the Tel Aviv Stock Exchange in December 2017.
Today, as in the very beginning, Holmes Place's continues to improve and innovate with its members in mind. New Gym Xpress Classes are launched across the group adding to the Holmes Place signature experience.
We have exciting plans ahead to continue to support our members enjoy their health and fitness journeys - but no spoilers here!
A LUXURY BRAND
Spanning three generations with 38 years of service, Holmes Place health clubs provide top-notch service in stylish, exciting and social environments. To its members across 8 countries and 100 clubs, Holmes Place has become a community of like-minded people looking to enjoy their life journey.